(This is one of the most important videos in this entire series!)
Any written pieces that you use to market your business are known as “copy.”
Email marketing, blog posts, website content… it’s all copy.
And you guys… copy is super important!
When you are creating your marketing copy – knowing your “Why” is incredibly crucial. You also have to understand your target audience – so that you can think about how to speak to them most effectively.
In this video I’ll give you some essential things that you can remember to ensure that your copy is compelling.