This just might be one of the most important videos in this series.
Why? Because it introduces one of the core concepts you must understand when it comes to negotiations.
Not only will it help you to improve your negotiations, understanding the content of this video will also help you in so many other situations in your life.
For example… creating better marketing materials, getting a cheaper deal when buying a car, or in any other situation where you benefit by being able to influence someone else. (Isn’t that every situation?)
Watch and learn – then tell me your negotiation style in the comments. Are you a Head, Heart or Gut person?
Richest Man in Babylon: http://amzn.to/2ij1wNK
Start with Why: http://amzn.to/2yUiZ5o